It's A Brand, Brand, Brand World: How Franchising Can Give You a Head Start in Business
It's A Brand, Brand, Brand World: How Franchising Can Give You a Head Start in Business September 23, 2013, 1:00pm EDT
This informative presentation is conducted by a leader in the franchise world, Martha O’Gorman, Chief Marketing Officer at Liberty Tax Service.
 
O’Gorman has grown the Liberty brand to over 4500 locations in the last 16 years through use of innovative marketing techniques.  In this presentation she will discuss the value of a brand, why a brand is important to a business success and how franchising takes the guess work out of starting a new business.  
 
Anyone who desires to realize the dream of owning a business and the freedom and quality of life it can provide, should see this presentation. O’Gorman is inspiring, humorous and realistic in her discussion on successful franchising. 

About the Presenter(s)

 Martha  O'Gorman

Ms. O’Gorman is one of the founders of Liberty Tax Service, serving as Vice President of Marketing and Chief Marketing Officer since the company began in 1997.  She is responsible for developing brand awareness in every major market in the United States and Canada.

Chief Marketing Officer, Liberty Tax Service