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Many small businesses depend on their websites to attract more clients and increase sales. One great tool to accomplish this goal is Google Analytics. Here is a 2 Session Webinar explaining Google Analytics, No matter if you have a 2-page website or a massive eCommerce website, you can use Google Analytics to understand how your customers are using your website and where you can improve their experience. We will walk you through of how you can set up Google Analytics so you can start getting data from your own website.
It is presented by Mo Hossain, a Workshop Presenter volunteer for SCORE and an expert in Business Data Analytics and Website Optimization. Mo worked in NYC and London with international companies for several years, where he helped major retailers, media and technology companies make sure their customers were having a great user experience. After working as a Sales Engineer, Solutions Consultant, Software Developer and DevOps Engineer, he decided to open up his own business, Data Up, to help small and medium size businesses understand their data and create a better online experience so their customers keep coming back.
SESSION 1 covers information on:
- The importance of Analytics
- Google Analytics setup
- Getting familiar with UI
- GA Home widgets
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SESSION 2 Covers information on:
- Creating SMART Goals
- Asking the Right Questions
- Important Google Analytics Reports
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